Advertising, Marketing The objective of any firm is to market and sell its products or services profitably. Advertising and Marketing. Means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service. The process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, building and maintaining a customer base for a product or service. Advertisements play a large part in marketing. Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. The objective of any firm is to market and sell its products or services profitably.
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